Bowtie Boulevard
Self run small business, web design, and branding
The summary
Bowtie Boulevard makes limited edition bowties and accessories from upcycled fabrics - all created by me.
The elements
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web design & e-commerce
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product, textiles, & fashion design
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branding: packaging, logo, & styling
The e-commerce website
Bowtie Boulevard's website is quite detailed so users can find the perfect bowtie and/or accessory that is best for them. With different styles and types, everything is clearly labeled and displayed.
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The products
Each bowtie and accessory is named after the street where the original fabric was found.
The goal is to cultivate a story for each product and create an emotional connection with each consumer.
From button down shirts to curtains to aprons, each product is thrifted, found, or donated.
There is a customized "Your Hometown" program where customers can give a sentimental fabric and transform into a bowtie.
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The packaging
The goal was to make Bowtie Boulevard simple, minimal, and modern to focus entirely on the product since each bowtie is made from upcycled fabrics.
The packaging includes
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a personal, handwritten "thank you" note
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a bowtie tying how-to instructional card,
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a few business cards to distribute
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the products purchased
